Fundraising & Spreading the Word…

Hi Red Crossers!

When you have a Red Cross Club or are trying to start a fundraising project to benefit the Red Cross, spreading the word can often be one of the very hardest things but also one of the most important! I remember back to high school when our club was hosting a CPR Sunday event (a great service/fundraising project – by the way!) and spreading the word to our community was essential. We wanted everyone to know about our event, how they could be involved and most importantly how to save a life!

Being a smaller club of only 20 people or so, we brainstormed about how we could get the word out and as a team we worked very hard to make all of our ideas a reality. I remember making flyers, painting signs, preparing a segment for our television morning show and even speaking in classes to make sure that as many people as possible knew we were having CPR Sunday!

Not only did all of these smaller projects to get the word out about our project work well, they allowed our club to become even closer. I think my very favorite was painting signs on big pieces of paper to hang around the school. One day the club and I gathered our materials and spent about two hours after school making the creative signs. That afternoon, I think we became a better team and even better friends. One of the funniest moments was when one of my friends spelled “CPR” wrong – I know what you’re thinking – how does that happen??? I’m really not sure but it did make us laugh…and still does.

When all was said and done, we had raised about $1,000 in only a few hours for the American Red Cross and Disaster Relief during our CPR Sunday! – Our tools to spread the word were a great success.

When looking to spread the word, my best advice is to think about what advertisement has caught your eye recently and that Social Media is a great tool (Facebook wasn’t around when we had CPR Sunday) but don’t be afraid to take time to make signs and think of other creative ideas. Your creative advertising ideas have the ability to be a trademark of your club/group and make your events and projects even more successful!

Be sure to comment if you have any questions! Good luck spreading the word this week – and keep up the great work!

-Anna Bevington

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