The Red Cross and TV!

Ever get really excited when you see a Red Cross logo on your favorite TV show?  It happens more than you think!

Read below about where you can find the logo during a recent episode of NCIS promoting urgently needed blood donations.

Air Date: February 15, 2011
TV Production: “NCIS”
Network: CBS
Viewer Impressions: 13.19 million
Placement Duration: 60 seconds
Placement The cast is seen throughout the episode wearing blood donation stickers. Good exposure, no logo visible, but recognizable; 30 seconds. McGee points to his sticker and tells Tony, “We all gave.” Palmer tells Dr. Mallard, “It feels good to give blood.”
Placement 2 Pauley Perrette “Abby Sciuto” is seen wearing an ARC vintage t-shirt as she questions Tony as to why he didn’t show up to donate blood. Excellent exposure, logo easily recongnizable for 24 seconds and close up of the words ‘Red Cross’ on the shirt for an additional 3 seconds.
Placement 3 Cote de Pablo “Zeva” tells Tony that “Abby is on her way upstairs with the Red Cross nurse.” Abby arrives with a nurse trainned to assist people with a fear of needles. She is very pretty and Tony happily goes with her to donate blood. Excellent exposure; 3 seconds.
Summary: When a marine dies to save the life of a Belgravian prime minister from an assassination attempt, the NCIS team is put on the job of protecting the minister’s daughter that is currently studying in the USA while investigating the death of the marine.
Synopsis: The inner workings of the government agency that investigates all crimes involving Navy and Marine Corps personnel, regardless of rank or position.

Click to watch the episode

I hope you enjoyed taking a sneak peak behind the work of the “Entertainment Outreach” division of the American Red Cross.

Also, if you liked the vintage shirt that Abby was wearing in the episode, get your very own!

 

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