Sound the Alarm
Help save lives in your community. Sound the Alarm!
This Spring, over the period from April 21 – May 19, 2018, Red Cross volunteers and our partners will save lives by installing 100,000 free smoke alarms in high-risk neighborhoods nationwide. Sound the Alarm installation and fire safety events will take place in more than 100 communities across the country, providing a lifesaving service in our quest to reduce death and injury from home fires.
Every day, seven people die in home fires, most in homes that lack working smoke alarms. Sadly, children and the elderly disproportionately lose their lives. That’s why the Red Cross rallied an army of volunteers and launched our Home Fire Campaign in 2014.
Learn more about Sound the Alarm here.
Fundraising Recognitions
To show our appreciation for your hard work in raising life-saving funds for our Sound the Alarm campaign, we want to recognize you for the level of achievement you’ve made. These exclusive premiums are available to all fundraisers that raise the appropriate amount through their Crowdrise page for Sound the Alarm. Learn more about Red Cross Club Funding Recognition here.
Peer-to-Peer Fundraising
You can join this growing movement by creating a Peer-to-Peer (P2P) fundraiser and raising funds by asking your family and friends to sponsor you. Together, we can Sound the Alarm about fire safety and help save lives. See the P2P Champion Contact List here.
How to be a Social Ambassador
1) Utilize our Social Media Toolkit/Plan – Refer to and modify our sample Sound the Alarm (STA) campaign timeline and social media posts for your regional social media accounts, as
well as for partners and advocates, to help promote the STA component of the Home Fire
Campaign. Consider this a starting point on how you might talk about the campaign on social media. See social media toolkit here.
2) Customize and Spread our Social Media Creative Assets – Provide these custom-made STA social media graphics (styled to fit Instagram, Twitter, and Facebook dimensions) to your club members and share them with your friends! We also have Thank You graphics that you may give as a gift to your STA volunteers/donors or simply as a part of fundraising recognition. Access social media resources here
3) Change Facebook Cover Photo – Spread awareness of STA by changing your Facebook cover photo. You may also challenge your club members to do the same and have matching covers for a set amount of time! See Facebook cover photos here
4) Share Selfie Sign – After your members join the campaign, encourage them to print out and customize our selfie sign, specifying why “I joined Sound the Alarm“. Doing so will not only spread awareness of STA but will also give non-Red Crossers more insight on why you do what you do. See selfie sign here
Join the cause! As of May 13th, 27,498 volunteers have registered, 68,451 smoke alarms have been installed, and $14,198,221 have been raised. It’s still not too late to join the cause and help save lives, check out the list of Sound the Alarm events by date and region. Learn how your youth club specifically can help out with Sound the Alarm in our Red Cross Clubs Overview.
